Kodiak Group Holdings Co​

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Kodiak is a well-known Canadian footwear brand. I was asked to design and come up with a creative approach for an exterior pylon that will be located beside their new office. The main objective was to make a Kodiak logo (letters) visible from the highway distance - both during day and night. My research showed to achieve that will need to use 3M day-night vinyl that changes colour based on daylight (during the day vinyl is black and during the night vinyl changes to white and gives a sense of glow). To give a pylon slick look, I also incorporated illuminated letters and added a digital display for their "100 years anniversary" message.