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THIS IMAGE IS A PART OF SPRING CAMPAIGN '24
STYLED AND ART DIRECTED BY TAMAR KONEVSKI
Yummi Scented Candle Workshop
This is such a fun activity hosted by Yummi Candles, right in the heart of Toronto's Distillery District!
To help spread the word and boost workshop sales, I teamed up with our workshop instructors to create a series of short, playful videos where we answered popular questions asked by customers during the classes. I also helped capture some vibrant photography to showcase the experience.
So far, we've shared just a few videos, but there's more to come!
MY CONTRIBUTION:
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Manage Social Media
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Develop Social Media Strategy
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Creative Conceptualization
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Content Development
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Project Lead
Let's unlock a full potential




We conducted A/B testing to evaluate the performance of this content, and the results showed a 30% higher engagement rate compared to static images.
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