I played a key role in elevating Lug's branding and market presence by working closely with the founders to fully capture their vision and desired brand perception. I helped shape the brand’s tone and visual identity through thoughtfully curated imagery and copy.
As the Lead Designer, I applied my expertise across all areas of the business—from rebranding packaging to designing and developing rewards programs, as well as launching a new app. Through extensive research and persona insights, I developed content that significantly boosted engagement and revenue.