#LugLifeBox​

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During the COVID-19 pandemic in 2021, Lug faced significant sales challenges. As the lead of the design team, I was tasked with finding fresh, innovative solutions to boost sales. Through extensive brainstorming and research, I identified a trend where companies offered products in surprise packages, which intrigued consumers.

I proposed this idea to the executive team, suggesting that Lug incorporate a surprise element into our offerings. This concept evolved into the #LugLifeBox project, which has since become a resounding success and a favorite among Lug customers. The primary goal of the project is to deliver joy and excitement through surprise-filled boxes.

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Our marketing strategy focused on increasing sales, enhancing customer engagement, and expanding brand awareness. A key driver of this success was the combination of a limited-time discounted price and the inclusion of new, never-before-seen Lug products in each box. Social media served as our main promotional channel, enabling us to reach a wide audience and generate significant buzz around the #LugLifeBox. Customers enthusiastically embraced the product, leading to the creation of multiple social media groups with over 1,000 members each. These groups evolved into vibrant communities where customers shared opinions, offered sneak peeks, and bought or sold items from the boxes. Recognizing the substantial sales opportunities the #LugLifeBox presented, we decided to launch the product at least three times a year, each with a unique and exciting theme.

 

The execution process involved ideation, providing photography directions, producing print materials, and developing non-Lug-themed items such as pens, mugs, keychains, pins, charms, booklets, notebooks, beach balls, beach towels, and hats, all based on the box's theme.