THIS IMAGE IS A PART OF SPRING CAMPAIGN '24
STYLED AND ART DIRECTED BY TAMAR KONEVSKI
Cleo "Time for Ankles" Campaign
We all love trousers, jeans, leggings, chinos, capris, and shorts. At Cleo, our commitment is to provide flattering, versatile, and comfortable silhouettes that become wardrobe staples. I worked closely with the buyers and e-commerce teams to develop a creative strategy for promoting the "Time for Ankles" collection of pants and shorts within a limited timeframe. The seasonal campaign included a website refresh, email marketing, social media content, store signage, and print collateral. Additionally, I developed and art-directed the product photography to ensure a cohesive and impactful visual presentation.
MY CONTRIBUTION:
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Website Design
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Develop seasonal campaign
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Art Directed Product Photography
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Creative Conceptualization
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Print Material Design
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Content Development




The campaign had a huge positive impact on brand awareness, customer engagement and sales.



