Yummi Candles is a Canadian candle retail & online stores that has been manufacturing high-quality candles since 1976 and selling them directly to the public.

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Rapid growth made Yummi Candles realize the need for branding improvements, particularly for their e-commerce platform and social media channels. To help Yummi Candles achieve their business goals and objectives, my approach was to elevate their visual content and imagery, and create a campaign strategy to promote their products, driving brand awareness and engagement across all channels.

 

I developed content that inspires customers, incorporating a mix of "who's behind the brand" stories. This approach positively impacted their social media presence, increasing it by 20% within six months. Additionally, building strong relationships with social influencers and partnering with Yummi Candles' wedding planner and florist customers opened up new opportunities.​

 

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