Cleo Spring Campaign​​

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In the retail industry, it’s essential to continuously develop innovative and fresh solutions to drive sales and increase conversions. I closely collaborated with the creative team, sales department, and retail district manager to design seasonal campaigns aligned with brand goals and objectives. As a Senior E-commerce Designer, I was deeply involved in every aspect of campaign development—from conceptualizing the look and feel to creating store and window display graphics, website visuals, social media content, and email campaigns. Additionally, I art-directed product photoshoots, managing the selection of props to ensure a cohesive and compelling visual narrative.